With the Butter Co team, we helped Amazon Books create and roll out their first ever Amazon Book sale, bringing to life an expansive ad campaign, from tiny web banners to Penn Station and Times Square billboards to the Amazon.com homepage header placement, which means billions of daily views when it's Amazon. This huge project lasted several months and at least five rounds of formal revisions (not to mention the every-so-often edit to one asset at midnight), and even taught me a little Spanish: “La Venta de Libros en Amazon.” With over 100 types of assets (not including individual sizes for each type), this project was massive and amazing to be a part of.