During the previous year, @haywardmagic, an Instagram accruing over 15k followers, had been handed over by Wieden+Kennedy on behalf of Nike to my department at University Communications. With the Olympic Trials inbound, and Eugene being TrackTown USA, our department knew that getting this account up and running again was important to the Oregon brand. A small team of two junior designers (myself and my coworker), one creative director to review everything, and the whole branding/legal team on approval.

ROLE: DESIGNER, IDEATOR, STRATEGIST