Tailored has a unique edge that cannot be found in any other coffee shops in Eugene. That quality attracts a group of people who are looking for a place to relax, chat with friends, listen to good music paired with some damn good coffee. With an environment like that, why isn’t everyone choosing Tailored? Get Eugene locals (specifically students) to choose Tailored Coffee on 13th Ave. as their preferred coffee shop by emphasizing the existing culture (tied to 90s hiphop and skate boarding) to foster connection.