For our client, Women in Flight (WIF), we created a campaign that embodies their message for female athletes to feel empowered in, both, their respective sports and their careers. Women in Flight aims to focus on the athletes branding themselves and creating future careers for themselves, outside of sports. The “Fly Higher” campaign works to broaden campus and community awareness of WIF. We wanted this campaign to feel personal. Included in the brand kit are many hand-drawn elements, to humanize the foundation. From stickers, to thank you cards for the donors, to hand wood-cutting huge wings for the athletes to pose in front of, posters, and even a huge social rebrand, we created the look and feel of WIF professional and human and fun, all to highlight these killer women and their passions.

ROLE: DESIGNER